Online ticket seller MovieTickets.com has opened an island in the virtual world of Second Life.

While on the island, Second Life residents can view trailers of the top10 movies at the box office, interact and share thoughts with other viewers and purchase real world movie tickets - all courtesy of MovieTickets.com. MovieTickets.com will also provide a dynamic environment by updating trailers and content on a regular basis, as well as building consumer-driven promotions with movie studios and media providers. Additional MovieTickets.com plans include using the MovieTickets.com island to conduct research within this unique test environment. These possibilities include administering interactive polling or even simulating innovative theater concepts for the exhibition industry.